Marketing Plans – Myths, Milestones, and Misconceptions
Just as you decide to launch a business, many are quick to remind you how vital it is to have a marketing plan. Why is it such a big deal? Hearing countless acronyms like SWOT (Strengths, Weakness, Opportunities, Threats) and UPS (Unique Positioning Statement) and the 5 Ps of Marketing (Product, Price, Promotion, Place, People) …
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