Social Media Scheduling Tools: What to Use in 2021

Social Media Scheduler

The average person has seven social media accounts. Keeping up with the scheduling, posting, and interacting with your followers on all social media accounts can become too much for one person to handle! 

One of the best ways to keep up with your social media accounts is by using a social media scheduling tool. A social media management tool can help you as a business owner manage all of your social media accounts without feeling overwhelmed.

If you’re wondering what the best social media scheduling platform is, keep reading. We’re going to review a few of the most popular scheduling tools so that you can choose the best one for your business.

Here’s a Review of 5 Social Media Scheduling Tools:

1. Later

Later allows you to plan and schedule content for Instagram, Facebook, Twitter, and Pinterest. Although, some users note that it is best used for Instagram.

Pricing: The platform has plans from $0 per month to $33.33 per month. View the pricing guide here. There is not currently explicit Canadian pricing.
Trial: Later considers their free plan to be their trial.
Affiliate Program: Later does not currently have an affiliate program.
Skill Level: Beginner

Overall, Later is a great starter platform for individuals who are looking to plan their content.

2. Hootsuite

Hootsuite is one of the most advertised social media scheduling platforms. Many large companies and well-known individuals use Hootsuite to improve their productivity.

Pricing: Hootsuite offers a variety of plans for its users. They range from $49 to $599 per month. They do not indicate Canadian pricing.
Trial: Hootsuite offers a 30-day, free trial.
Affiliate Program: Hootsuite has officially launched an affiliate program that allows those who recommend their products to earn a recurring commission. However, you must be a Pro user.
Skill Level: Intermediate

Overall, Hootsuite is great for those people who can learn and handle a complex system quickly. The platform allows you to manage every aspect of your social media accounts directly from your Hootsuite account.

3. Planoly

Planoly is a well-known planning application for Instagram. For those looking to be influencers, this is likely the best choice for you.

Pricing: The platform offers plans from $0 per month to $23 per month. They pride themselves on their custom plans. There is not currently Canadian pricing.
Trial: Planoly considers their free plan to be their trial.
Affiliate Program: Planoly does offer an affiliate program where you can earn 10% off of every sale that goes through.
Skill Level: Beginner

Overall, Planoly meets every need that an Instagrammer would have. However, given that it only works for Instagram, the app isn’t likely to be helpful for large corporations.

4. Buffer

Buffer is another popular social media scheduling platform that users love. One of the beloved features of this platform is that the interface is clean and easy-to-use. For those users who don’t have a lot of experience with scheduling platforms like these, Buffer is a great tool.

Pricing: Buffer offers plans from $0 a month to $99 a month. You can view the details here. There is not current Canadian pricing.
Trial: Buffer offers a 14-day, free trial.
Affiliate Program: Buffer does not currently have an affiliate program.
Skill Level: Beginner

Buffer is great for those newbies looking to step into the social media spotlight slowly. If you don’t have a lot of accounts, you could even get started for free.

5. Zoho Social

Zoho Social is one of the most intuitive social media scheduling platforms out there. The platform tracks when your users are on and interacting with your content. Therefore, it can help you identify the right time to post.

Pricing: Zoho Social offers plans from $10 a month to $300 a month. Be sure to review the pricing details to find the right plan for you. There is not currently Canadian pricing.
Trial: Zoho Social offers a 15-day, free trial.
Affiliate Program: Zoho Social does offer an affiliate program where referrers can earn commission on complete sales.
Skill Level: Intermediate

Overall, Zoho Social is great for people who want more engagement. However, it falls through the cracks when it comes to actually report that engagement. Many users complain that they don’t receive accurate, reliable numbers.

Facebook Creator Studio

In comparison to the other platforms, the Facebook Creator Studio is extremely limited. As of now, the platform only posts to Facebook and Instagram. It may be a good choice for those who only want to schedule and post to these sites.

Pricing: The platform is completely free.
Trial: There is no need for a trial because the platform is free.
Affiliate Program: There is no affiliate program.
Skill Level: Beginner

Overall, Facebook Creator Studio is extremely user-friendly. Plus, they provide the best analytics.

However, it is extremely limited as it can only schedule for Facebook and Instagram. Be sure to only look towards this scheduling platform if those are your social media homes.

Outsource Your Social Media

Social Media Marketing continues to be a growing trend and a necessity for businesses to stay connected to valued clients.

If you’re feeling lost about handling your social media accounts, we recommend hiring a social media manager. For business owners who aren’t skilled in social media or don’t want to devote the time, a social media manager can have all your posts will be well-written, planned, and published at the perfect time to reach your target audience.

Virsolara can create specific and unique content centred on your company’s product or business while keeping your specific social media goals paramount. Check out our social media management packages here. 

Lara Mctavish

Virtual Assistant & Content Creator

Hi, I’m Lara. I’m a Virtual Assistant, Content Creator and Founder of Virsolara Solutions. I help my clients implement systems, build workflows, organize data and create content that boosts sales and gives them peace-of-mind.

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